Question 3 - What Kind of Media Institution Might Distribute Your Media Product and Why?

3: What Kind of Media Institution Might Distribute Your Media Product and Why?

When focusing on the distribution of our film, we looked at many different distribution companies; some ranging from low budget and high budget institutions. As we are a low budgeted film we would find that only the less known media institutions would distribute our media product. We researched companies that were low budgeted institutions and also ones that have also distributed romance films before.

The first institution that we found could be suitable for our film was ‘Film District’. This is a leading independent distributions, acquisition and co-production. It has recently become more famous for the film they made called ‘Insidious’ which got them known in the film industry. Before hand they were a known media institution. Unlike well-known film distributions, film direct spend a lot more of their money on promotion and trailers as they’re less known, whereas bigger institutions like Warner Brothers spend a lot of their high budget on special effects, casts and directors. We feel that going to ‘film district’ would be a good idea as they like to take on films with unique story lines and we feel that our story is unique compared to the other entire romance genre films available, for example this happened with their low budgeted from ‘Looper’. Although one downside to this institution is the fact that they do not normal focus on the genre if romance, they focus on action and horror films mainly. I feel that this would lead to some draw backs as they are not specialised in this genre.

The second institution that we have focused on and chose for our film is DNA films, which is a British company. It has become one of London’s most successful production companies which have made a variety of films ranging from romance to horror. This means that they have much more experience than some other institutions as it helped them to gain a wider knowledge of all genres. The reason for picking this institution was because it was based in London, which would make distribution much easier as they understand the British film industry wider than US companies may, and secondly because this company has much experience when working with our genre; which is romance. They have distributed films such as Never Let Me Go and Love actually. They are specialised in creating large budgeted films although they like to focus on films with edge and a creative/unique storyline. We feel as though our film ‘Educating Katie’ has enough quirk and edge to catch this institutions eye.